{"id":9801,"date":"2024-11-14T14:16:41","date_gmt":"2024-11-14T07:16:41","guid":{"rendered":"https:\/\/artdvivre.com\/?p=9801"},"modified":"2025-10-31T09:12:40","modified_gmt":"2025-10-31T02:12:40","slug":"doi-ngu-ban-hang-xuat-sac-suc-manh-canh-tranh-ben-vung-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/artdvivre.com\/vi\/doi-ngu-ban-hang-xuat-sac-suc-manh-canh-tranh-ben-vung-cho-doanh-nghiep\/","title":{"rendered":"\u0110\u1ed8I NG\u0168 B\u00c1N H\u00c0NG XU\u1ea4T S\u1eaeC \u2013 S\u1ee8C M\u1ea0NH C\u1ea0NH TRANH B\u1ec0N V\u1eeeNG CHO DOANH NGHI\u1ec6P"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf bi\u1ebfn \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh gay g\u1eaft, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1ef1a v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 c\u1ea7n x\u00e2y d\u1ef1ng s\u1ef1 kh\u00e1c bi\u1ec7t th\u00f4ng qua tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Th\u1ef1c t\u1ebf cho th\u1ea5y, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1nh tay n\u1ed1i d\u00e0i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 c\u00f2n \u0111\u00f3ng vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh thu v\u00e0 t\u1ea1o d\u1ef1ng ni\u1ec1m tin. Theo nghi\u00ean c\u1ee9u t\u1eeb Harvard Business Review, 70% kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh quay l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u nh\u1edd v\u00e0o tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 ch\u1ee9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n v\u00ec s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y, m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng gi\u1ecfi c\u00f3 th\u1ec3 l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e2u d\u00e0i cho doanh nghi\u1ec7p.<\/span><\/i><\/p>\n<h2><b>\u0110\u1ed9i Ng\u0169 B\u00e1n H\u00e0ng \u2013 H\u1ea1t Nh\u00e2n T\u1ea1o N\u00ean Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng Kh\u00e1c Bi\u1ec7t<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i \u0111\u00f2i h\u1ecfi cao h\u01a1n nh\u1eefng giao d\u1ecbch th\u00f4ng th\u01b0\u1eddng. H\u1ecd t\u00ecm ki\u1ebfm s\u1ef1 t\u01b0\u01a1ng t\u00e1c tinh t\u1ebf, s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 m\u1ed9t th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 t\u1eadn t\u00e2m. M\u1ed9t b\u00e1o c\u00e1o t\u1eeb McKinsey cho th\u1ea5y c\u00e1c c\u00f4ng ty d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ea1t doanh thu cao h\u01a1n \u0111\u1ed1i th\u1ee7 \u0111\u1ebfn 17% v\u00e0 c\u00f3 ch\u1ec9 s\u1ed1 h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng (NPS) v\u01b0\u1ee3t tr\u1ed9i. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 n\u00e0y, vai tr\u00f2 c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng tr\u1edf n\u00ean tr\u1ecdng y\u1ebfu \u2013 h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, l\u00e0 &#8220;b\u1ed9 m\u1eb7t&#8221; \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-9787 aligncenter\" src=\"https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/tinh-than-doan-ket.jpg\" alt=\"\" width=\"700\" height=\"500\" srcset=\"https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/tinh-than-doan-ket.jpg 700w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/tinh-than-doan-ket-560x400.jpg 560w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u1eb3ng h\u1ea1n, trong ng\u00e0nh th\u1eddi trang cao c\u1ea5p, c\u00e1c chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 c\u1ea7n ki\u1ebfn th\u1ee9c s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n ph\u1ea3i tinh t\u1ebf trong c\u00e1ch tr\u00f2 chuy\u1ec7n, th\u1ea5u hi\u1ec3u t\u1eebng nhu c\u1ea7u nh\u1ecf nh\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 bi\u1ebft c\u00e1ch gi\u1edbi thi\u1ec7u \u0111\u00fang s\u1ea3n ph\u1ea9m hay \u0111i\u1ec1u ch\u1ec9nh phong th\u00e1i ph\u00f9 h\u1ee3p, h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m \u0111\u1eb3ng c\u1ea5p, g\u1eafn k\u1ebft v\u00e0 ghi d\u1ea5u \u1ea5n kh\u00f3 phai. \u0110\u1ea7u t\u01b0 v\u00e0o \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t kho\u1ea3n chi ph\u00ed ng\u1eafn h\u1ea1n, m\u00e0 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n, mang l\u1ea1i l\u1ee3i \u00edch t\u00e0i ch\u00ednh l\u1eabn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<h3><b>S\u1ef1 \u0110\u1ea7u T\u01b0 Hi\u1ec7u Qu\u1ea3 Cho \u0110\u1ed9i Ng\u0169 B\u00e1n H\u00e0ng \u2013 Chi\u1ebfn L\u01b0\u1ee3c C\u1ea1nh Tranh D\u00e0i H\u1ea1n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 xu\u1ea5t s\u1eafc n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u1ea7n trang b\u1ecb cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 ki\u1ebfn th\u1ee9c s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n c\u1ea3 k\u1ef9 n\u0103ng giao ti\u1ebfp, n\u1eafm b\u1eaft t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 c\u00e1c chu\u1ed7i kh\u00e1ch s\u1ea1n cao c\u1ea5p \u0111\u00e3 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean kh\u00f4ng ch\u1ec9 \u0111\u1ec3 ph\u1ee5c v\u1ee5 m\u00e0 c\u00f2n gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 quan t\u00e2m ch\u00e2n th\u00e0nh. Ch\u00ednh nh\u1edd \u0111\u00f3, h\u1ecd duy tr\u00ec t\u1ef7 l\u1ec7 kh\u00e1ch quay l\u1ea1i \u1edf m\u1ee9c 60%, cao h\u01a1n nhi\u1ec1u so v\u1edbi ti\u00eau chu\u1ea9n ng\u00e0nh.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9789\" src=\"https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6528-1-edited-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1582\" srcset=\"https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6528-1-edited-scaled.jpg 2560w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6528-1-edited-600x371.jpg 600w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6528-1-edited-1200x742.jpg 1200w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6528-1-edited-768x475.jpg 768w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6528-1-edited-1536x949.jpg 1536w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6528-1-edited-2048x1266.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2><b>Art de Vivre Academy \u2013 \u0110\u00e0o T\u1ea1o Luxury Etiquette N\u00e2ng Cao \u0110\u1eb3ng C\u1ea5p D\u1ecbch V\u1ee5<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">V\u1edbi t\u1ea7m nh\u00ecn kh\u00e1c bi\u1ec7t trong vi\u1ec7c \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u00e1c ng\u00e0nh d\u1ecbch v\u1ee5 &#8211; b\u00e1n h\u00e0ng, Art de Vivre Academy kh\u00f4ng ch\u1ec9 cung c\u1ea5p nh\u1eefng k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n m\u00e0 c\u00f2n t\u1eadp trung v\u00e0o l\u0129nh v\u1ef1c <\/span><i><span style=\"font-weight: 400;\">luxury etiquette<\/span><\/i><span style=\"font-weight: 400;\"> \u2013 ngh\u1ec7 thu\u1eadt \u1ee9ng x\u1eed \u0111\u1eb3ng c\u1ea5p. C\u00e1c kh\u00f3a h\u1ecdc v\u1ec1 Luxury Etiquette c\u1ee7a Art de Vivre gi\u00fap \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n t\u1eeb giao ti\u1ebfp, phong c\u00e1ch ph\u1ee5c v\u1ee5, \u0111\u1ebfn c\u00e1ch t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m h\u00e0i h\u00f2a v\u00e0 tinh t\u1ebf, mang l\u1ea1i gi\u00e1 tr\u1ecb cao c\u1ea5p cho ngay c\u1ea3 nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ednh nh\u1ea5t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1eabn d\u1eaft to\u00e0n b\u1ed9 kh\u00f3a h\u1ecdc, \u0111\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean t\u1ea1i Art de Vivre Academy l\u00e0 c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 luxury etiquette, t\u1eebng l\u00e0m vi\u1ec7c v\u00e0 \u0111\u00e0o t\u1ea1o cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 danh ti\u1ebfng, nh\u01b0 ch\u1ecb Chi Nguy\u1ec5n &#8211; Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh th\u01b0\u01a1ng hi\u1ec7u Guerlain Vi\u1ec7t Nam, hay \u00f4ng Antonio Torres, s\u1edf h\u1eefu b\u1ec1 d\u00e0y kinh nghi\u1ec7m h\u01a1n hai th\u1eadp k\u1ef7 trong vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t doanh nghi\u1ec7p gia \u0111\u00ecnh th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 to\u00e0n di\u1ec7n,&#8230; H\u1ecd kh\u00f4ng ch\u1ec9 truy\u1ec1n \u0111\u1ea1t k\u1ef9 n\u0103ng m\u00e0 c\u00f2n truy\u1ec1n c\u1ea3m h\u1ee9ng, gi\u00fap nh\u00e2n vi\u00ean hi\u1ec3u s\u00e2u s\u1eafc gi\u00e1 tr\u1ecb c\u1ee7a v\u0103n h\u00f3a ph\u1ee5c v\u1ee5 \u0111\u1eb3ng c\u1ea5p. Nh\u1edd \u0111\u00f3, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n t\u1ea1o ra nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u1ec9nh cao trong tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9791\" src=\"https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6327-edited-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1878\" srcset=\"https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6327-edited-scaled.jpg 2560w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6327-edited-545x400.jpg 545w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6327-edited-1091x800.jpg 1091w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6327-edited-768x563.jpg 768w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6327-edited-1536x1127.jpg 1536w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6327-edited-2048x1502.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9797\" src=\"https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6498-edited-2-scaled.jpg\" alt=\"\" width=\"2560\" height=\"2304\" srcset=\"https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6498-edited-2-scaled.jpg 2560w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6498-edited-2-444x400.jpg 444w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6498-edited-2-889x800.jpg 889w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6498-edited-2-768x691.jpg 768w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6498-edited-2-1536x1383.jpg 1536w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6498-edited-2-2048x1843.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi Art de Vivre Academy, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i, mang phong th\u00e1i \u0111\u1eb3ng c\u1ea5p v\u00e0 chuy\u00ean nghi\u1ec7p, t\u1eeb \u0111\u00f3 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i.<\/span><script>;<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf bi\u1ebfn \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh gay g\u1eaft, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1ef1a v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 c\u1ea7n x\u00e2y d\u1ef1ng s\u1ef1 kh\u00e1c bi\u1ec7t th\u00f4ng qua tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Th\u1ef1c t\u1ebf cho th\u1ea5y, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1nh tay n\u1ed1i d\u00e0i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111],"tags":[],"class_list":["post-9801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luxury-etiquette-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/posts\/9801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/comments?post=9801"}],"version-history":[{"count":2,"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/posts\/9801\/revisions"}],"predecessor-version":[{"id":10348,"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/posts\/9801\/revisions\/10348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/media\/9790"}],"wp:attachment":[{"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/media?parent=9801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/categories?post=9801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/tags?post=9801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}