{"id":8863,"date":"2024-06-23T16:42:30","date_gmt":"2024-06-23T09:42:30","guid":{"rendered":"https:\/\/artdvivre.com\/business-of-luxury-xa-xi-co-nam-o-san-pham\/"},"modified":"2025-10-31T10:06:48","modified_gmt":"2025-10-31T03:06:48","slug":"business-of-luxury-xa-xi-co-nam-o-san-pham","status":"publish","type":"post","link":"https:\/\/artdvivre.com\/vi\/business-of-luxury-xa-xi-co-nam-o-san-pham\/","title":{"rendered":"Business of Luxury: Xa x\u1ec9 c\u00f3 n\u1eb1m \u1edf s\u1ea3n ph\u1ea9m?"},"content":{"rendered":"\n

C\u00f3 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 t\u1ef1 tin \u0111\u1eb7t ra nh\u1eefng m\u1ee9c gi\u00e1 kh\u1ed5ng l\u1ed3 cho s\u1ea3n ph\u1ea9m, b\u1edfi t\u00ednh \u0111\u1ed9c \u0111\u00e1o, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u1ee3ng h\u1ea1ng c\u1ee7a ch\u00fang. Nh\u01b0ng kh\u00e1ch h\u00e0ng v\u1eabn kh\u00f4ng m\u1eb7n m\u00e0 \u1edf l\u1ea1i, l\u00fd do v\u00ec sao? C\u00f3 ph\u1ea3i s\u1ea3n ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 duy nh\u1ea5t quy\u1ebft \u0111\u1ecbnh t\u00ednh xa x\u1ec9?<\/em><\/p>\n\n\n

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Xa x\u1ec9 kh\u00f4ng ch\u1ec9 g\u00f3i g\u1ecdn trong nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1eaft \u0111\u1ecf tr\u01b0ng b\u00e0y trong t\u1ee7 k\u00ednh. Chi\u1ebfc t\u00fai Lady Dior trong tri\u1ec3n l\u00e3m \u201cLady Dior as Seen By\u201d t\u1ea1i b\u1ea3o t\u00e0ng S\u00e3o Paulo, th\u00e1ng 9\/2013. \u1ea2nh: LEONARDO FINOTTI.<\/em><\/p>\n\n\n\n

B\u00e0i vi\u1ebft d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m c\u1ee7a Daniel Langer, chuy\u00ean gia v\u1ec1 l\u0129nh v\u1ef1c kinh doanh xa x\u1ec9 tr\u00ean trang Jing Daily.<\/strong><\/em><\/p>\n\n\n\n

G\u1ea7n \u0111\u00e2y, t\u00f4i v\u1eeba c\u00f3 d\u1ecbp \u0111\u1ebfn m\u1ed9t c\u1eeda h\u00e0ng boutique c\u1ee7a m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111\u1eb7t t\u1ea1i Paris. H\u1ecd n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng v\u00e0 ph\u1ee5 ki\u1ec7n th\u1eddi trang mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng. Nh\u01b0ng khi b\u01b0\u1edbc ch\u00e2n v\u00e0o c\u1eeda h\u00e0ng, t\u00f4i \u0111\u00e3 c\u1ea3m th\u1ea5y ngay l\u1eadp t\u1ee9c kh\u00f4ng kh\u00ed c\u1ea3nh gi\u00e1c cao \u0111\u1ed9 v\u00ec m\u1ed9t h\u00e0ng r\u00e0o nh\u00e2n vi\u00ean an ninh \u0111\u00f4ng \u0111\u00fac. Sau khi v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c h\u1ecd, t\u00f4i l\u1ea1i ngay l\u1eadp t\u1ee9c \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn b\u1edfi m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u1edbi c\u00e2u h\u1ecfi: t\u00f4i \u0111ang c\u1ea7n t\u00ecm g\u00ec. T\u00f4i tr\u1ea3 l\u1eddi r\u1eb1ng m\u00ecnh ch\u1ec9 \u0111ang \u0111i l\u00f2ng v\u00f2ng \u0111\u1ec3 xem th\u00f4i th\u00ec h\u1ecd m\u1edbi \u0111\u1ec3 cho t\u00f4i y\u00ean nh\u01b0ng t\u1eeb \u0111\u1eb1ng xa, t\u00f4i v\u1eabn c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c h\u1ecd d\u00f5i theo nh\u1ea5t c\u1eed nh\u1ea5t \u0111\u1ed9ng c\u1ee7a t\u00f4i. Tr\u1ea3i nghi\u1ec7m \u0111\u00f3 v\u1edbi t\u00f4i th\u1eadt \u0111\u00e1ng s\u1ee3, v\u00e0 ch\u1eafc ch\u1eafn kh\u00f4ng h\u1ec1 mang c\u1ea3m gi\u00e1c xa x\u1ec9 ch\u00fat n\u00e0o.<\/p>\n\n\n\n

Sau \u0111\u00f3, \u0111\u00fang l\u00fac t\u00f4i bi\u1ebft m\u00ecnh c\u1ea7n t\u00ecm mua m\u1ed9t \u0111\u00f4i gi\u00e0y th\u1ec3 thao th\u00ec b\u00ed \u1ea9n thay, ch\u1eb3ng c\u00f3 ai \u1edf \u0111\u00f3 \u0111\u1ec3 t\u00f4i c\u00f3 th\u1ec3 nh\u1edd c\u1eady s\u1ef1 gi\u00fap \u0111\u00f3. T\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi d\u01b0\u1eddng nh\u01b0 \u0111\u1ec1u \u0111ang b\u1eadn v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00e1c v\u00e0 kh\u00f4ng ai h\u1ee9ng th\u00fa tr\u00f2 chuy\u1ec7n v\u1edbi t\u00f4i. Cu\u1ed1i c\u00f9ng, khi r\u1ed1t cu\u1ed9c c\u0169ng \u0111\u00e3 c\u00f3 ai \u0111\u1ebfn \u0111\u1ec3 h\u1ecfi th\u0103m khi t\u00f4i th\u1eadt s\u1ef1 c\u1ea7n, th\u00ec \u0111\u00e1ng bu\u1ed3n thay, h\u1ecd kh\u00f4ng h\u1ec1 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c ch\u00fat g\u00ec v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng th\u1eadt s\u1ef1 ch\u00fa t\u00e2m \u0111\u1ebfn t\u00f4i v\u00e0 kh\u00f4ng b\u1ecf ra th\u1eadm ch\u00ed m\u1ed9t n\u1ed7 l\u1ef1c nh\u1ecf nh\u1ea5t \u0111\u1ec3 khi\u1ebfn cho tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a t\u00f4i tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t. Qu\u00e1 tr\u00ecnh x\u1eed l\u00fd giao d\u1ecbch c\u0169ng t\u1ed1n r\u1ea5t nhi\u1ec1u th\u1eddi gian, h\u1ecd kh\u00f4ng c\u00f3 ch\u1ee7 \u0111\u1ed9ng \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean hay duy tr\u00ec k\u1ebft n\u1ed1i v\u1edbi t\u00f4i qua email g\u00ec c\u1ea3.<\/p>\n\n\n\n

V\u00e0i th\u00e1ng tr\u01b0\u1edbc, t\u00f4i \u0111\u01b0\u1ee3c d\u1ecbp \u0111\u1ebfn m\u1ed9t \u0111\u1ea1i l\u00fd xe h\u01a1i c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xe th\u1ec3 thao xa x\u1ec9 \u0111\u1eb7t t\u1ea1i M\u1ef9. T\u1eeb duy nh\u1ea5t \u0111\u1ec3 m\u00f4 t\u1ea3 th\u00e1i \u0111\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ea1i l\u00fd l\u00e0: ng\u1ea1o m\u1ea1n. T\u00f4i \u0111\u01b0\u1ee3c anh ta cho bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd \u0111\u00e3 th\u00e0nh c\u00f4ng \u0111\u1ebfn m\u1ee9c r\u1ea5t kh\u00f3 \u0111\u1ec3 ra m\u1eaft \u0111\u01b0\u1ee3c t\u1eebng chi\u1ebfc xe nh\u01b0 th\u1ebf n\u00e0y, v\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u1eb5n s\u00e0ng tr\u1ea3 m\u1ee9c gi\u00e1 cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi gi\u00e1 c\u00f4ng b\u1ed1 \u0111\u1ec3 \u0111\u01b0\u1ee3c s\u1edf h\u1eefu ch\u00fang. Th\u00f4ng \u0111i\u1ec7p h\u1ecd mu\u1ed1n truy\u1ec1n t\u1ea3i cho t\u00f4i l\u00e0 g\u00ec? H\u00e3y h\u00e0i l\u00f2ng v\u1edbi nh\u1eefng g\u00ec \u0111ang c\u00f3 \u0111i, b\u1edfi n\u1ebfu t\u00f4i kh\u00f4ng mua th\u00ec c\u0169ng s\u1ebd c\u00f3 \u1ed1i ng\u01b0\u1eddi kh\u00e1c mu\u1ed1n mua \u01b0? Kh\u00f4ng h\u1ec1 c\u00f3 m\u1ed9t ch\u00fat x\u00edu tr\u1ea3i nghi\u1ec7m xa x\u1ec9 n\u00e0o, v\u00e0 c\u0169ng kh\u00f4ng c\u00f3 l\u1ea5y m\u1ed9t h\u1ea1t c\u00e1t c\u1ee7a vi\u1ec7c ch\u0103m s\u00f3c, ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n

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Tr\u00ean l\u00e0 hai v\u00ed d\u1ee5 t\u1eeb c\u00e1c l\u0129nh v\u1ef1c kinh doanh xa x\u1ec9 kh\u00e1c nhau. Nh\u01b0ng c\u1ea3 ba \u0111\u1ec1u \u0111\u1eb7t ra m\u1ed9t c\u00e2u h\u1ecfi chung: Xa x\u1ec9 th\u1ef1c s\u1ef1 l\u00e0 g\u00ec?<\/em><\/p>\n\n\n\n

Trong c\u1ea3 ba tr\u01b0\u1eddng h\u1ee3p, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u1ef1c k\u1ef3 t\u1ef1 tin v\u1ec1 m\u1ee9c gi\u00e1 v\u00e0 chi ph\u00ed b\u1ea3o hi\u1ec3m kh\u1ed5ng l\u1ed3 cho c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Nh\u01b0ng khi n\u00f3i \u0111\u1ebfn d\u1ecbch v\u1ee5, th\u00ec tr\u1ea3i nghi\u1ec7m h\u1ecd cung c\u1ea5p l\u1ea1i t\u1ed3i t\u1ec7 \u0111\u1ebfn m\u1ee9c Daniel \u0111\u00e3 h\u1ed1i h\u1eadn ngay sau khi b\u01b0\u1edbc ch\u00e2n v\u00e0o kh\u00f4ng gian c\u1ee7a h\u1ecd. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng vi\u1ec7n c\u1edb v\u00ec nhi\u1ec1u l\u00fd do \u2013 b\u1eadn r\u1ed9n v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng, \u0111\u1eb3ng c\u1ea5p v\u1ed1n c\u00f3, hay d\u1ecbch b\u1ec7nh \u0111i ch\u0103ng n\u1eefa \u2013 nh\u01b0ng m\u1ed9t khi h\u1ecd \u0111\u00e3 \u0111\u1ec3 kh\u00e1ch h\u00e0ng r\u1eddi \u0111i m\u00e0 kh\u00f4ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c tr\u00e2n tr\u1ecdng th\u00ec \u0111\u01a1n gi\u1ea3n, h\u1ecd \u0111\u00e3 th\u1ea5t b\u1ea1i ho\u00e0n to\u00e0n trong xa x\u1ec9.<\/p>\n\n\n\n

Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p c\u00e2n nh\u1eafc xem h\u1ecd c\u00f3 n\u00ean \u1edf l\u1ea1i trong th\u1ecb tr\u01b0\u1eddng cao c\u1ea5p v\u1edbi m\u1ee9c gi\u00e1 hi\u1ec7n t\u1ea1i kh\u00f4ng, hay n\u00ean m\u1edf r\u1ed9ng kinh doanh sang c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m c\u00f3 m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n kh\u00e1c, th\u00ec tr\u1ecdng t\u00e2m c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u1eb7t \u1edf sai ch\u1ed7. V\u1ea5n \u0111\u1ec1 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m v\u00e0 gia c\u1ea3, m\u00e0 l\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3i c\u00e1ch kh\u00e1c, h\u1ecd \u0111ang t\u1eadp trung to\u00e0n b\u1ed9 n\u1ed7 l\u1ef1c \u0111\u1ec3 kh\u01a1i g\u1ee3i s\u1ef1 khao kh\u00e1t c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 qu\u00ean r\u1eb1ng nh\u1eadn th\u1ee9c v\u1ec1 s\u1ef1 xa x\u1ec9 ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ea1o ra trong to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh tr\u1ea3i nghi\u1ec7m.<\/p>\n\n\n

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Kh\u00e1ch h\u00e0ng ph\u1ea3i l\u00e0 trung t\u00e2m c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng. V\u00e0 m\u1eb7c d\u00f9 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u tuy\u00ean b\u1ed1 h\u1ecd \u0111ang l\u00e0m \u0111i\u1ec1u n\u00e0y nh\u01b0ng hi\u1ec7n t\u1ea1i, \u0111a s\u1ed1 tr\u1ea3i nghi\u1ec7m v\u1eabn \u0111ang l\u00e0m \u0111i\u1ec3m y\u1ebfu c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 xa x\u1ec9 \u0111\u00f2i h\u1ecfi m\u1ed9t tr\u1ea3i nghi\u1ec7m to\u00e0n di\u1ec7n, \u0111\u01b0\u1ee3c d\u00e0n d\u1ef1ng tinh t\u1ebf gi\u1ed1ng nh\u01b0 m\u1ed9t v\u1edf opera. Ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng c\u1ea9n th\u1eadn cho m\u1ed9t chu tr\u00ecnh tr\u1ea3i nghi\u1ec7m ho\u00e0n ch\u1ec9nh xoay quanh kh\u00e1ch h\u00e0ng. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 khi h\u1ecd mua s\u1eafm \u1edf c\u00e1c c\u1eeda hi\u1ec7u t\u1ea1i n\u01a1i h\u1ecd \u0111ang s\u1ed1ng, hay trong nh\u1eefng chuy\u1ebfn du l\u1ecbch, th\u1eadm ch\u00ed l\u00e0 mua s\u1eafm qua m\u1ea1ng. Nh\u01b0ng th\u1eadt kh\u00f4ng may, h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i kh\u00f4ng th\u1ec3 t\u1ed5 ch\u1ee9c t\u1ed1i \u01b0u h\u00f3a nh\u1eefng quy tr\u00ecnh n\u00e0y. Thay v\u00e0o \u0111\u00f3, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ch\u1ec9 \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh xung quanh c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m, khu v\u1ef1c hay qu\u1ed1c gia. V\u00e0 th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i.<\/p>\n\n\n\n

C\u00f3 m\u1ed9t ngo\u1ea1i l\u1ec7 m\u00e0 kh\u00f4ng ho\u00e0n to\u00e0n l\u00e0 quy t\u1eafc khi nh\u00e2n vi\u00ean c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 chia s\u1ebb v\u00e0 kh\u01a1i g\u1ee3i ni\u1ec1m h\u1ee9ng th\u00fa cho kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00e1c chi ti\u1ebft v\u1ec1 m\u1ee9c \u0111\u1ed9 ho\u00e0nh tr\u00e1ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, quy m\u00f4 c\u1eeda h\u00e0ng hay c\u00e1c chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m. Tuy r\u1eb1ng trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, c\u00e1c nh\u00e2n vi\u00ean n\u00e0y th\u1eadm ch\u00ed c\u00f2n kh\u00f4ng bi\u1ebft b\u1ea5t k\u1ef3 th\u00f4ng tin chi ti\u1ebft n\u00e0o v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t khi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd s\u1edf h\u1eefu \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u01b0\u1ee3c b\u00e1n th\u00f4ng qua \u0111\u1ea1i l\u00fd ba, \u0111i\u1ec1u r\u1ea5t \u0111i\u1ec3n h\u00ecnh trong ng\u00e0nh xe h\u01a1i.\u00a0<\/p>\n\n\n\n

Do \u0111\u00f3, vi\u1ec7c b\u1ecf l\u1ee1 nh\u1eefng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp nh\u01b0 th\u1ebf n\u00e0y v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u l\u00e0m m\u1ea5t \u0111i ti\u1ec1m n\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng, v\u00e0 khi\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng d\u00f9 s\u1eb5n s\u00e0ng nh\u1ea5t c\u0169ng ph\u1ea3i c\u00e2n nh\u1eafc l\u1ea1i quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

Xa x\u1ec9 l\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ch\u1ec9 c\u00f3 m\u1ed9t tr\u00ean \u0111\u1eddi, l\u00e0 hi\u1ec7n th\u1ef1c h\u00f3a m\u1ecdi gi\u1ea5c m\u01a1 k\u1ebft h\u1ee3p gi\u1eefa s\u1ea3n ph\u1ea9m, savoir-faire, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, c\u00e1ch k\u1ec3 chuy\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. Khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o s\u1ea3n ph\u1ea9m nh\u01b0ng l\u1ea1i k\u00e9m hi\u1ec7u qu\u1ea3 \u1edf c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c, tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi mua s\u1ebd b\u1ecb ph\u00e1 v\u1ee1.\u00a0<\/p>\n\n\n\n

V\u00e0 m\u1ed9t khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1nh m\u1ea5t kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong ng\u00e0nh h\u00e0ng xa x\u1ec9, h\u1ecd s\u1ebd kh\u00f4ng bao gi\u1edd quay tr\u1edf l\u1ea1i.<\/p>\n\n\n\n

Ngu\u1ed3n: Luxuo.vn<\/strong><\/p>\n