{"id":10114,"date":"2025-01-20T20:37:49","date_gmt":"2025-01-20T13:37:49","guid":{"rendered":"https:\/\/artdvivre.com\/?p=10114"},"modified":"2025-10-31T08:54:49","modified_gmt":"2025-10-31T01:54:49","slug":"vai-tro-cua-nghe-thuat-giao-tiep-cao-cap-trong-xay-dung-thuong-hieu-xa-xi","status":"publish","type":"post","link":"https:\/\/artdvivre.com\/vi\/vai-tro-cua-nghe-thuat-giao-tiep-cao-cap-trong-xay-dung-thuong-hieu-xa-xi\/","title":{"rendered":"Vai Tr\u00f2 C\u1ee7a Ngh\u1ec7 Thu\u1eadt Giao Ti\u1ebfp Cao C\u1ea5p Trong X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Xa X\u1ec9"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Trong th\u1ebf gi\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9, m\u1ed7i chi ti\u1ebft \u0111\u1ec1u c\u00f3 \u00fd ngh\u0129a, m\u1ed7i h\u00e0nh \u0111\u1ed9ng \u0111\u1ec1u ph\u1ea3n \u00e1nh s\u1ef1 tinh t\u1ebf v\u00e0 \u0111\u1eb3ng c\u1ea5p. Tuy nhi\u00ean, \u00edt ai bi\u1ebft r\u1eb1ng th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m hay chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, m\u00e0 c\u00f2n t\u1eeb c\u00e1ch th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u1ea5y giao ti\u1ebfp v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u2013 \u0111\u00f3 ch\u00ednh l\u00e0 etiquette (ngh\u1ec7 thu\u1eadt giao ti\u1ebfp cao c\u1ea5p). Trong ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y, ngh\u1ec7 thu\u1eadt giao ti\u1ebfp kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng quy t\u1eafc \u1ee9ng x\u1eed th\u00f4ng th\u01b0\u1eddng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Theo m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a Bain &amp; Company, ng\u00e0nh h\u00e0ng xa x\u1ec9 to\u00e0n c\u1ea7u \u0111\u1ea1t gi\u00e1 tr\u1ecb 1,2 ngh\u00ecn t\u1ef7 USD v\u00e0o n\u0103m 2022 v\u00e0 d\u1ef1 b\u00e1o s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd trong nh\u1eefng n\u0103m t\u1edbi. Tuy nhi\u00ean, gi\u1eefa s\u1ef1 b\u00f9ng n\u1ed5 n\u00e0y, kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u00f3 t\u00ednh h\u01a1n v\u00e0 y\u00eau c\u1ea7u cao h\u01a1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m. \u0110\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng y\u00eau c\u1ea7u \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 c\u1ea7n ph\u1ea3i \u0111i xa h\u01a1n c\u1ea3 vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi; h\u1ecd c\u1ea7n t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng giao ti\u1ebfp tinh t\u1ebf, n\u01a1i m\u1ecdi t\u01b0\u01a1ng t\u00e1c \u0111\u1ec1u mang l\u1ea1i c\u1ea3m gi\u00e1c sang tr\u1ecdng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-10107 aligncenter\" src=\"https:\/\/artdvivre.com\/wp-content\/uploads\/2025\/01\/d9cbe5c2c9180c58682ba8c653cb7c45.jpg\" alt=\"\" width=\"612\" height=\"408\" srcset=\"https:\/\/artdvivre.com\/wp-content\/uploads\/2025\/01\/d9cbe5c2c9180c58682ba8c653cb7c45.jpg 612w, https:\/\/artdvivre.com\/wp-content\/uploads\/2025\/01\/d9cbe5c2c9180c58682ba8c653cb7c45-600x400.jpg 600w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Trong ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y, <\/span><i><span style=\"font-weight: 400;\">etiquette<\/span><\/i><span style=\"font-weight: 400;\"> kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00e1ch th\u1ee9c \u1ee9ng x\u1eed trong nh\u1eefng t\u00ecnh hu\u1ed1ng x\u00e3 h\u1ed9i th\u00f4ng th\u01b0\u1eddng. \u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9, \u0111\u00f3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business Review cho th\u1ea5y, 68% kh\u00e1ch h\u00e0ng s\u1ebd quay l\u1ea1i mua s\u1ea3n ph\u1ea9m t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed \u0111\u1eb7c bi\u1ec7t, v\u00e0 ph\u1ea7n l\u1edbn trong s\u1ed1 \u0111\u00f3 cho bi\u1ebft h\u1ecd r\u1ea5t ch\u00fa tr\u1ecdng \u0111\u1ebfn s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i x\u1eed v\u1edbi h\u1ecd trong qu\u00e1 tr\u00ecnh mua s\u1eafm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngh\u1ec7 thu\u1eadt giao ti\u1ebfp cao c\u1ea5p trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i \u0111\u00e3i v\u1edbi kh\u00e1ch h\u00e0ng trong c\u1eeda h\u00e0ng hay qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, m\u00e0 c\u00f2n l\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u v\u00e0 tinh t\u1ebf trong t\u1eebng chi ti\u1ebft. T\u1eeb vi\u1ec7c ch\u1ecdn l\u1ef1a t\u1eeb ng\u1eef trong chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1, \u0111\u1ebfn c\u00e1ch th\u1ee9c trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng qua c\u00e1c k\u00eanh d\u1ecbch v\u1ee5, m\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ec1u ph\u1ea3i th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1eb3ng c\u1ea5p v\u00e0 s\u1ef1 t\u00f4n tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ch\u00ednh s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 phong c\u00e1ch giao ti\u1ebfp \u0111\u1eb3ng c\u1ea5p \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 kh\u00f4ng ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb v\u1eadt ch\u1ea5t m\u00e0 c\u00f2n l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 tinh t\u1ebf v\u00e0 sang tr\u1ecdng.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-10111 aligncenter\" src=\"https:\/\/artdvivre.com\/wp-content\/uploads\/2025\/01\/1737379813776.jpg\" alt=\"\" width=\"2048\" height=\"1283\" srcset=\"https:\/\/artdvivre.com\/wp-content\/uploads\/2025\/01\/1737379813776.jpg 2048w, https:\/\/artdvivre.com\/wp-content\/uploads\/2025\/01\/1737379813776-600x376.jpg 600w, https:\/\/artdvivre.com\/wp-content\/uploads\/2025\/01\/1737379813776-1200x752.jpg 1200w, https:\/\/artdvivre.com\/wp-content\/uploads\/2025\/01\/1737379813776-768x481.jpg 768w, https:\/\/artdvivre.com\/wp-content\/uploads\/2025\/01\/1737379813776-1536x962.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p><span>Art de Vivre Academy hi\u1ec3u r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a <\/span><i><span>etiquette<\/span><\/i><span> trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 v\u00e0 \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 gi\u00fap h\u1ecdc vi\u00ean n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a giao ti\u1ebfp cao c\u1ea5p trong m\u00f4i tr\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9. Nh\u1eefng kh\u00f3a h\u1ecdc n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap h\u1ecdc vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb \u1ea9n sau m\u1ed7i h\u00e0nh \u0111\u1ed9ng giao ti\u1ebfp m\u00e0 c\u00f2n cung c\u1ea5p nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 \u0111\u1ec3 \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf c\u00f4ng vi\u1ec7c. T\u1eeb vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm kh\u00f4ng th\u1ec3 qu\u00ean, \u0111\u1ebfn vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, Art de Vivre Academy gi\u00fap h\u1ecdc vi\u00ean ph\u00e1t tri\u1ec3n nh\u1eefng k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 th\u00f4ng qua giao ti\u1ebfp tinh t\u1ebf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t trong ngh\u1ec7 thu\u1eadt giao ti\u1ebfp cao c\u1ea5p ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho t\u1eebng kh\u00e1ch h\u00e0ng. Nghi\u00ean c\u1ee9u c\u1ee7a Accenture ch\u1ec9 ra r\u1eb1ng 91% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a, n\u01a1i m\u1ed7i t\u01b0\u01a1ng t\u00e1c \u0111\u1ec1u mang l\u1ea1i c\u1ea3m gi\u00e1c \u0111\u1eb7c bi\u1ec7t v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd. T\u1ea1i Art de Vivre Academy, h\u1ecdc vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb nh\u1eefng k\u1ef9 n\u0103ng giao ti\u1ebfp \u0111\u1ec3 t\u1ea1o d\u1ef1ng nh\u1eefng m\u1ed1i quan h\u1ec7 n\u00e0y, kh\u00f4ng ch\u1ec9 \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n \u0111\u1ec3 h\u1ecd c\u1ea3m th\u1ea5y r\u1eb1ng m\u1ed7i l\u1ea7n giao d\u1ecbch l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, x\u1ee9ng t\u1ea7m v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-9789 aligncenter\" src=\"https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6528-1-edited-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1582\" srcset=\"https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6528-1-edited-scaled.jpg 2560w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6528-1-edited-600x371.jpg 600w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6528-1-edited-1200x742.jpg 1200w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6528-1-edited-768x475.jpg 768w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6528-1-edited-1536x949.jpg 1536w, https:\/\/artdvivre.com\/wp-content\/uploads\/2024\/11\/LEO6528-1-edited-2048x1266.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi s\u1ef1 gi\u00fap \u0111\u1ee1 t\u1eeb \u0111\u1ed9i ng\u0169 gi\u1ea3ng vi\u00ean gi\u00e0u kinh nghi\u1ec7m v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc \u0111\u1eb7c bi\u1ec7t, Art de Vivre Academy kh\u00f4ng ch\u1ec9 d\u1ea1y v\u1ec1 <\/span><i><span style=\"font-weight: 400;\">etiquette<\/span><\/i><span style=\"font-weight: 400;\">, m\u00e0 c\u00f2n gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 vai tr\u00f2 c\u1ee7a n\u00f3 trong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9. Nh\u1eefng k\u1ef9 n\u0103ng n\u00e0y kh\u00f4ng ch\u1ec9 ph\u1ee5c v\u1ee5 cho vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n gi\u00fap b\u1ea1n t\u1ea1o d\u1ef1ng nh\u1eefng gi\u00e1 tr\u1ecb d\u00e0i l\u00e2u, kh\u00f4ng ch\u1ec9 trong ng\u00e0nh c\u00f4ng nghi\u1ec7p xa x\u1ec9 m\u00e0 c\u00f2n trong t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c y\u00eau c\u1ea7u s\u1ef1 tinh t\u1ebf v\u00e0 \u0111\u1eb3ng c\u1ea5p.<\/span><script>;<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1ebf gi\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9, m\u1ed7i chi ti\u1ebft \u0111\u1ec1u c\u00f3 \u00fd ngh\u0129a, m\u1ed7i h\u00e0nh \u0111\u1ed9ng \u0111\u1ec1u ph\u1ea3n \u00e1nh s\u1ef1 tinh t\u1ebf v\u00e0 \u0111\u1eb3ng c\u1ea5p. Tuy nhi\u00ean, \u00edt ai bi\u1ebft r\u1eb1ng th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m hay chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, m\u00e0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111],"tags":[],"class_list":["post-10114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luxury-etiquette-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/posts\/10114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/comments?post=10114"}],"version-history":[{"count":2,"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/posts\/10114\/revisions"}],"predecessor-version":[{"id":10318,"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/posts\/10114\/revisions\/10318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/media\/10112"}],"wp:attachment":[{"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/media?parent=10114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/categories?post=10114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artdvivre.com\/vi\/wp-json\/wp\/v2\/tags?post=10114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}